SEO takes time and effort, but it's a gift that you keep giving. The biggest benefits of SEO are:

SEO offers promotions 24 hours a day, 7 days a week

Search engine optimization is business hours independent. Unlike paid ads, organic, unique and optimized content doesn't just disappear when you cut it. As a result, your business can enjoy the benefits of SEO 24/7, meeting customer demands even when you're not there.

SEO helps you promote your brand, increase awareness, get quality traffic, improve your user experience, convert leads to loyal customers, and rank organic keywords higher. It also gives your business the proper visibility and promotion it deserves.

SEO gets more clicks than PPC

SEO clickthrough rates are much higher than PPC campaign clickthrough rates. In addition, using SEO costs much less per acquisition than PPC.

PPC ads may appear above organic search results, but the number of clicks on organic search results is much higher. Reasons for this can range from people's trust in Google to distrust of sponsored links. They know which links will be paid and choose to trust search engines for the best results. SEO is definitely better suited for conversions, long-term traffic, and ROI than PPC. SEO expert in Bangladesh will help you regarding SEO.

SEO improves the user experience of your site

Understanding what potential users / customers are looking for is very important. Also, this is not a one-time exercise, as user behavior and expectations can change over time. If they can't find what they want on your site or have a hard time finding it, they may leave your site earlier than they want and never come back. Even Google continues to reinvent how to find and enter search information in SERPs, and after understanding what users are looking for, it's become a response site (because you can access all the information, in fact). The need to visit the site is rapidly diminishing. Find what you need in SERP itself). If you have a software business like super shop software, you can hire an SEO agency.

Google constantly monitors your behavior, such as the amount of time you spend on your pages and sites, and your bounce rate to determine if you've had a good experience while visiting your site. It's one of the most important Google ranking factors in SEO and can't be ignored. Even if you're at the top of search results for a short period of time, but fail to impress the users who come to your site, your search results will definitely suffer over time.