Even popular sports games like EA's NHL franchise saw increase last quarter with FIFA Mobile Coins engagement from the match up 13 percent. "Our fans are now telling us that they need more of exactly that which EA Sports can provide," Wilson said. "They are playing more of our games than ever before. They are spending more time together with our content. And they are connecting with each other, the players, and teams and sports they love through our experiences. "To capitalize on the growing interest in sports gaming, EA is planning an aggressive growth using its EA Sports lineup beginning with its largest and hottest game, FIFA.

Launching new sports games.Soccer is the planet's most popular game, and there is no greater way to capitalize on that curiosity than by releasing more adventures on the largest and fastest-growing gaming platforms, that are cellular devices. EA has experienced great success with FIFA Mobile in Asia in which the game has 21 million players. But there's more to come. As a part of this agreement, EA will establish multiple mobile offerings inside the FIFA franchise, including a free-to-play PC variant. The company believes these games can hit 80 million gamers in more than 15 countries.

The pending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will assist EA within this wide expansion plan across EA Sports. Glu Mobile can help grow EA Sports franchises on mobile, provided the success Glu Sports has experienced its Tap Sports Baseball franchise. And now EA believes Codemasters, that owns top racing games such as F1, DiRT, along with Project Cars, will enable EA Sports to innovate and expand its global market for racing entertainment.

Wilson stated on the current earnings call this is simply the start. EA has been relaunching its school soccer franchise, which is currently under development. There's also an expansion in a different sport, which Wilson wouldn't name, launching next year.

What's the financial opportunity?EA estimates the worldwide market for sport video games is around $11 billion $7 billion on games console and PC, while the market for cellular is around $ 4.3 billion. For view, EA's complete bookings are expected to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the chance to Cheap FIFA Coins acquire more market share in sports is a major development opportunity.