SEO is one of the fashionable practices of recent times thanks to its enormous return on investment. Generally, companies that pamper their SEO increase their visibility exponentially thanks to the benefits of search engines such as Google. For digital businesses or even physical stores that want to diversify their sales channels, this is an essential practice. Within SEO there are two subdivisions: SEO off page and SEO on page . Although both are important, knowing how to do off-page SEO will make a difference compared to your competitors .

What is SEO off page

SEO off page is the optimization that is carried out outside of our website in order to position ourselves in the first positions of the search engines for a certain query. Although, for Google, the development of quality content is the most important factor, we can carry out parallel strategies that will allow us to improve our page rank substantially.

How to do SEO off page

One of the best ways to optimize our off page SEO is through content development , that is, on page SEO . As you may have already guessed, both concepts are closely related, since quality content could generate interactions and backlinks that are part of the off-page SEO strategy . Therefore, offering a solution to users' search intent through quality content is the first and most important step in carrying out this strategy.

However, getting backlinks naturally is a slow process that can pay off over the years. If our goal is to get quick visibility, we can carry out a strategy based on buying links. Although this practice is not seen with good eyes by Google, if it is done in a timely and natural way, it does not have to entail a penalty.

Another way to get quality inbound links is through social networks, where, in addition, there is the possibility of viralizing your content and generating additional traffic.

Finally, we recommend that you avoid exchanging links with other websites , since Google can easily detect it and it is a practice not recommended by the search engine.

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