Marketing your website online is not as easy as you may think when first getting started. You can market your website through traditional methods like having your web address on business cards, on radio or tv commercials, in newspaper advertisements, and in the phone book. However marketing your website online means getting exposure in the search engines like Google, Yahoo, and Bing through search engine optimization or pay-per-click marketing.
For good search engine rankings you're going to need to work on several different factors, one of the most important being quality back-links to your website. The way you build links back to your website is through submitting your website to various website directories, requesting links from other webmasters, creating press releases and writing articles to publish on e-zine sites like the one I'm writing on right now.
Many people who don't like writing can hire out or sub-contract writing services. Hiring someone to do content development will help create information for your website. Content creation is important to running a website that is going to get to and stay at the top of the search engines. While the search algorithms may change frequently, a couple of things will always remain the same; unique and fresh content is loved by the search engines. While it may take time for a new page to get high rankings, the fact that new information is being published to your site will help gain favoritism from the major search engines, especially Google.
Each new article you create and publish is another opportunity for a back-link to your website. A link back to your site has been described as a 'popularity vote' for your website. Other than gaining search engine popularity from these links, each one can actually bring you traffic from web visitors surfing the Internet about information on a certain topic. If they find your article, then read it and like it, they will naturally click through the link to your site!
One-way links are thought of to be more important or weighted more heavily than a two-way link. A one-way link is where a website links to you, but you don't link back to them. A two-way link or reciprocal link is basically an agreement. Each site links back to each-other, like a fair exchange of value. Not all links are worth the same. You want to try and get sites with related content to link to your site because it will be seen by the search engines as more important. If you have a car shop that specializes in imports and sells Dyno Jet parts you would want other auto related websites linking back to you.
When first building and optimizing a site it can be hard to all site-specific links, so you may have to start off with a few general directory back-links. However, after a little while it will become easier to attract category specific websites and links. This will boost your website's popularity and help get higher position in the search engine rankings. Quality link building takes time and can be very tedious work. Their are programs and software to help do this, but they all have drawbacks. We build all of our and our client's links manually to provide our visitors and the search bots with the most relevant resources.
