5 Must Follow Digital Marketing Trends For 2022

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In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2022 is the dawn of 5G technology.

It may seem challenging to keep up with the ever-changing digital marketing trends, but it is vital for business owners. There has been an explosion in social media usage as more people work from home. Digital marketers are jumping on this opportunity while small business owners scramble for ways to adapt to changes in consumer behavior.

CDRM is the well approached Digital Marketing Agency Vancouver; it helps businesses to increase their online presence by following the latest marketing trends. Scroll down to know what strategies it follows to market business online. 

 

Video Is The Preferred Content Medium

A recent survey found that 74% of marketers believe video has a higher ROI than static images. Rising numbers of video channels, live streams, and moving ads drive greater engagement in all markets.

Video and social commerce allow consumers to take a direct route. The consumer-led journey is easier than ever thanks to Instagram, which allows you to go straight to the checkout. It is essential to evaluate the strengths and weaknesses of each platform before you create bespoke strategies that work best for your medium.

 

Digital Marketing Trends Follow Mobile Marketing

Most effective digital marketing trends include in-app marketing and social media marketing. Google Consumer Insights shows that 61% of online sales were made using smartphones in the last five years, and there was a 27% hike each year. 

More than half of all web traffic is mobile, and consumers are using their smartphones to search for products and make online purchases. In-store sales have declined dramatically since the Covid-19 pandemic. It is, therefore, crucial to have a mobile-friendly online presence. Your website must be responsive on mobile devices.

 

Influencer Marketing

In 2022, influencer marketing will reach $10 billion and continue to grow. Influencer marketing is used to promote the product by conveying context and relevance. Influencer marketing is very popular in B2B.

Marketers need to look for ways to work with industry influencers.

SEO is More Than A Game

SEO is one of the essential forms of digital marketing trends. Search algorithms are becoming more intelligent and more contextual. Marketers need to focus less on SEO hacks and more on providing an excellent experience for their users.

 

Crypto In Social Media Ecommerce

Even if crypto is not something you are interested in, it's almost impossible to ignore the rise of NFTs and online currencies over the last few years. It might seem like a trend that will not affect your marketing strategy, but that is not what we are here for in 2022.

 

Conclusion

This year, you need to follow these digital marketing trends. Our Digital Marketing Company In Vancouver helps businesses gain great ROI with the best digital marketing strategies. Get in touch with us to boost your sales and ROI. 

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