When it comes to increasing visits, there are many ways to do it:
- with organic traffic
- with social networks
- with networking
In this section, I am going to tell you how to increase your blog traffic organically, that is, without paying.
These are the steps to follow:
1. DO A KEYWORD STUDY FOR YOUR BUSINESS
When you are clear about what topics you want to deal with, it is time to use SEO tools to know how many searches they have and what are the best keywords.
If all this sounds like Chinese to you, I recommend that you read this SEO guide for beginners .
Here it is not a matter of choosing those with the highest volume of searches but rather those that we can position. Obviously, the more the merrier, but it is of little use to rank 20th in a keyword.
For this reason, I recommend that you focus on those that have little competition. To do this, you can go around Google and see the results.
By doing this you will see if the competition responds to the user's search intention and with what degree of success.
2. CREATE EPIC CONTENT
The quality and usefulness of your content will make a difference.
You can already be the most insignificant mosquito in the universe that if you take good pecks you will be remembered.
Create epic, unrivaled and extraordinary content. It is the best recipe to increase the visits to your blog.
It's about using content marketing to blog .
3. CHOOSE ATTRACTIVE TITLES FOR YOUR POSTS
The first few seconds a person is paying attention is the most demanding filter.
If you present your article with a loose title, no one is going to stay to read it.
Human beings are carried away by the headlines: "How to do to ...", "The 7 best ...." and all these kinds of hook titles.
This is not something new to the Internet.
I learned it before by paying attention to the headlines of paper magazines, whose covers are full of these claims.
4. OPTIMIZE YOUR POSTS FOR SEO
As we said at the beginning, it is important not only that we consider our audience but also Google.
The North American giant dictates the rules of web positioning.
Therefore, we have to learn the rules of the game and become the best player.
The same post with different headings (H1, H2 and H3) can mean positioning on the first page or not even appearing in the first 10.
If you want to learn more about the subject, visit this post on SEO copywriting .
You will see that with a series of techniques your posts will rank high.
5. WORK INTERNAL LINKING
Internal linking is one that is on our own website. Therefore, we have full control over it.
Google takes it very much into account, since it interprets it to understand the importance we give to one or another content.
If a post has 20 inbound links from other articles and another has none, it will be much easier for the first to rank better.
Therefore, we are going to try to link those articles that are most important to our strategy.
One way to facilitate the general internal linking of the web is to link the categories from the main menu.
For example, with one item per category hanging from the "Blog" item.
This is the submenu that we have in Lifestyle al Cuadrado.
6. CONFIGURE WORDPRESS FOR SEO
WordPress is a platform that works quite well with SEO.
In addition to the default settings, it is recommended to make a series of specific adjustments to improve it even more.
For example, using friendly URLs, a plugin for SEO and that your website loads fast are 3 requirements to increase the visits of your blog.
If you want to know more about the subject, visit this SEO post for WordPress .
7. ANALYZE YOUR COMPETITION
Study what the competition does: what content does it create? Is it well positioned in Google? Do you have a lot of comments?
Only with that you already have valuable information on what you can do to reach your potential customers.
If you want to find out more, I'll explain how to do a competitor analysis .
You will find some very interesting strategies and tools.