The NBA is moving into the esports arena by launching the NBA 2K League along with Take-Two Interactive NBA 2K22 MT. Take-Two Interactive is the company behind NBA 2K. This is definitely a wise move by the NBA since it is predicted that by 2023around 351 million players around the world will be watching esports games as a means of entertainment.

The NBA can also connect with fans of esports who are not in the United States by entering the arena. A study shows that as of 2019, 57% of the world's esports players are located in the Asia Pacific region, in contrast to North America's of 12% and Europe's%.

There are currently there are 22 NBA teams have their NBA 2K League counterparts, and the league is working to build an established fan base of gamers who love video games. The NBA 2K League's season of 2019 has seen 1,411,925 hours of watched, with an average of 7,859 viewers.

While the amount of viewers who are watching the NBA 2K League is indeed very small, the league has a lot of potential to become a household brand as ever more people are exposed to its existence Buy NBA 2K MT Coins. NBA 2K is a very well-known video game with more than 12 million copies of NBA 2K20 sold.