Hair products industry is a completely international industry. The raw materials for hair production are imported from India. Many leading Chinese companies have set up factories in Bangladesh, Indonesia, Philippines, Cambodia and African countries. More than 80% of the end products are sold to Europe, America and Africa.

Under the situation of global economic crisis, bobo wigs products enterprises skillfully arrange troops around the world, so that all kinds of production factors can truly realize the global allocation, and through the adjustment of the original market structure, the enterprises can avoid the trough of the economic crisis and ride out safely.

Hair products industry from the beginning of its birth, is a completely export-oriented industry.

Asian yellow people are born with better hair quality and more traditional and conservative ideas. They have not yet formed a fashion based consumption habit of hair products. Wearing hair products is mainly used to cover physiological defects or make up for acquired hair loss. Therefore, the products of hair products enterprises were mainly supplied to Europe and the United States at the beginning, and then exported to Africa.

Wang fenrong and others believe that the reason why the hair products industry is not affected by the big environment is that the industry has adjusted its product structure as soon as possible, especially in recent years, spared no effort to explore the African market and domestic market, so that enterprises can have a breathing space when the European and American economies are in trouble.

Driven by Rebecca, domestic hair products enterprises have successively gone to Africa to explore the market. Hengyuan hair products, the second largest in the industry, also entered the African market in 2005. In 2010, the revenue of African market accounted for about 32% of its main business revenue.

When the European and American markets enter a period of steady development, hair products enterprises are pleased to find that the African market has a bright future. From 2001 to 2008, the annual compound growth rate of China's exports of hair products to African markets was 62.02%. Wang fenrong said that Africa has now become the second largest export market for Chinese hair products enterprises after the United States.

Africa is delightful, and the domestic market is attractive. Africa has 700 million people, but it has a larger market of 1.3 billion people at home“ Now most of the people who buy bobo wigs are people of a certain age or because of hair loss and other needs, and this part of the consumption accounts for more than 70%. And the consumption of fashion hair products only accounts for more than 20%. In the future, fashion hair products will have great growth potential. " Wang fenrong believes that the domestic market is now in the primary stage of market cultivation, with huge growth potential. He predicted that in 2015, the domestic hair products market will exceed 3.8 billion yuan.

Since 2010, Rebecca has stepped up its promotion efforts in the domestic market, such as inviting Fan Bingbing, a very popular spokesperson. To a certain extent, Rebecca has not only promoted Rebecca, but also warmed up the domestic 613 Frontal Lace Wigs consumer market. In 2011, the annual sales revenue of Rebecca's hair products in domestic market was more than 150 million yuan, with a year-on-year growth of 74.26%.

Although many hair products enterprises still focus on the foreign market, the potential space of the domestic market has become a consensus. Wang fenrong said that the future growth space of hair products market is very large, which belongs to sunrise industry. Europe and the United States have entered a period of steady growth, the African market has entered a harvest period, and the domestic market will become more and more prosperous.