What are the Best Book Promotion Methods to Focus On

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Founded in 1997, Smith Publicity has evolved from a one-person operation run in a bedroom office to one of the leading book publicity agencies in the world.

Having a well-rounded promotion strategy draws on several book marketing services – some more effective than others. If you're an author or publisher collaborating with a professional book publicist, they're going to help you determine which ones are perfect for you. The goal is to make the media, critics, and buyers notice your work around the time of your book launch.

The internet provides great opportunities, but it's best if it doesn't come at the expense of conventional media – TV, newspapers, radio, magazines, and their associated websites. Ideally, you should have a multi-faceted plan that engages the full spectrum.

That being said, digital promotions have been driving eBook sales. Audiences often need to be encouraged to buy and download your book at a fair discount. You can collaborate with a platform that discounts eBooks to help kick off the promotion and get faster sales going. If you work with a publicist or publisher, they can often help organize your promotion.

It's also essential to think about long-term goals. An instant spike in book sales driven by promotional prices may not put money in your pocket right away, but it's a crucial step in building sales for many books. It moves you up in the rankings of the bookseller charts.

Don't ever underestimate the requirement for creativity in all marketing areas, and the marketing of books is no exception. The marketplace is crowded, you have to break through the noise to gain the reader's attention. One method that often works is to link your book or its subject to what's going on in the current news.

It's significantly quicker to become part of the news than to try to create it. For instance, if you've written a business book, keep a close eye on economic trends, stock market variations, or other events related to your subject and what your book illustrates. You've got a great shot of being mentioned.

Being broad in your comments to the media also enables you to win the favor of editors and publishers. You don't have to repeat what's in your book, line for line. It's all right to branch out and discuss broadly related subjects and add new comments that are important to the topic.

The opportunity is to develop long-term relationships so that you are frequently called upon to be an expert source. Interviews and statements will help you build an author brand. It rewards your business or professional practice and provides you the opportunity to start writing future books if you choose. Media coverage often reemerges online, which helps.

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